Mercado Libre Intellectual Property

We created this Program (PPPI) so that holders of intellectual property rights can denounce publications that infringe their rights.

• I own a right and I want to denounce a publication 

• I received a complaint in my publication

How to publish without infringing intellectual property rights

Intellectual property rights are those that a person or a company has to protect their brands, logos, literary and artistic works, designs, images or inventions, among other creations.

That is why we in the free market rules prohibiting offer counterfeit products or include content in your publication to make an inappropriate use of marks registered or violating a copyright .

Learn what you can do to publish without infringing the rights of third parties. 

Always offer original products

• Keep in mind that we do not allow offering counterfeit products , that is, products that include a third-party brand and that have not been manufactured or authorized by their owners.
• Always keep your purchase invoice . We may ask you for it in the event that a rights holder finds a possible counterfeit product infringement.

Avoid making inappropriate use of trademarks in your publication

• If your product is generic : 
• Include the term "generic" in the datasheet.
• If it is compatible with other brands, always clarify it in the title and description, making sure to write “compatible with” the corresponding brands.
• Avoid using words like "simile", "type" or "replica" to refer to trademarks that you do not own.
  
  
• If you sell custom products, be sure not to include or use logos or trademarks on your products .
• For example: you can offer printed T-shirts, but you cannot publish a product that is using the logo of a registered trademark, or that could be confused with a product of that brand.
• If you edit your post images, be sure not to use third party logos or trademarks superimposed on your photos .
• Doing so could expose your post to both potential trademark and copyright infringement.
• Do not imply that you are an official distributor of a brand if you do not have the corresponding authorization.

Create your own content in the post

In this way, you can protect your publication from copyright infringements.

• Take your own photos . Keep in mind that if you download photos from the internet, you could infringe the copyrights of third parties . Learn more tips about images .
• Write the description yourself . If you copy your product description or, for example, copy synopses of a book in your publication, you could infringe copyright.

Avoid offering unauthorized copies

We do not allow unauthorized copies of books (such as books in PDF format), manuals, study guides, courses, software, video games, photos, music or movies; or derivative works made without the authorization of the rights holder, for example: translations and adaptations.

Avoid infringing related rights

Related rights protect the legal interests of persons and legal entities that contribute to represent, interpret, produce or make a work available to the public.

We do not allow offering unauthorized copies or access to services that infringe those rights.

We advise you:

• If you offer music or movies, do so on original media from their respective production companies.
• Do not sell unauthorized recordings or copies of programs, movies, shows, recitals, sporting events and / or series that are not provided by the respective production companies.
• Do not offer products that reproduce the image of artists and performers that are not authorized original merchandising.
• Do not offer access service to signals or devices that capture packaged signals, whether cable, satellite or radio wave, if you do not have authorization to do so.  

Download the Brand Protection Program Toolkit to learn more about how we support intellectual property protection. 

Source: https://www.mercadolibre.com.ar/ayuda/4817
Source: https://www.mercadolibre.com.mx/ayuda/17754